Rivermines IGA, taken by Jennie Moore December 2018
In small town America, places like your local grocery store are so much more than the items they sell. They became a place to socialize, hang out, or find your favorite treat. A great example of this is Rivermines IGA, in the once bustling town of Rivermines, now within the city limits of Park Hills, Missouri. My father, Gary Moore, recalls fond memories of visiting the IGA as a child.
Gary, his mother, and his siblings were from North St. Louis, a place of hustle and bustle. They took a leap of faith and moved to what is now Park Hills, in 1967. This was a change of scenery for the bunch, and somewhat of a culture shock. My father expressed to me that he quickly fell in love with how small town folk took such pleasure in the most mundane of tasks. Grocery shopping was not a burden, but an opportunity leave the house, visit with friends, and try something new. What was once viewed as a drag, became a highlight of one's day.
Although I was unable to find an exact build date, my father recalls riding bicycles with friends and siblings to Rivermines IGA from the time they moved to the area, and well into the 1970s. The ride from their home in Elvins was a treat, one enjoyed as often as possible. "Mom got her hair done at the beauty shop near the IGA, and we would go into the store while we waited on her." he said. He recalls the staff as being "very friendly", always wearing a smile on their faces. "You couldn't leave without seeing someone you knew." he continued.
1977 Rivermines IGA Advertisement, courtesy of The Daily Journal
At the time, IGA ran a red, white, blue, and beige theme. Yellowed tile ran the floors, shelving filled the open space, and florescent lights hung from the ceiling. "What was your must have item that you always got at Rivermines IGA?" I asked my father. "Honestly..." he said, "plain ole bologna." he chuckled. You see, IGA stores were kind to lower class families like my father's. Prices on basics were competitively low, a blessing for those in a pinch. It was a place you could go, and know you would come out with something to put on the table, free of judgment.
Rivermines IGA did a good business until, my father guesses, the late 1980s. When big box stores came into the area, mom and pop grocery stores found it impossible to keep up. Like many others across the country, massive chains, would force Rivermines IGA to close their doors. Now on the lot, ironically, sits a Dollar General. I am thankful to have snapped the photo above, just months before the original building was razed. Not only was it a symbol of mid-century culture, but a remnant of the former town of Rivermines, as it read on the building's face. I encourage you to share your stories and memories in the comments, as they are so valuable. I would also like to thank my dad, for sharing your memories with us. Now they will be preserved for those like me, who missed that time in history. Thank you all for taking this trip with us, and I hope you enjoyed.
